Acoustic Innovations Introduces the BridgePointe Luxury Theater Recliner

The BridgePointe is the 1st theater recliner sold exclusively to custom installers for < $1000 retail. Like all of Acoustic Innovations chairs, it is manufactured in AI's own factory and is not sold to furniture stores or direct to end-users.

For Immediate Release


Acoustic Innovations Announces the
BridgePointe Theater Recliner

New luxury theater recliner made in the USA
breaks the $1000 price point

Media Contact: Bill Johnson
BillJ@AcousticInnovations.com

Company Contact: Rick Schuett
ricks@acousticinnovations.com
800 -983 -6233
BOCA RATON, FL -AUGUST 15TH, 2003.

Acoustic Innovations, the established leader in residential theater solutions and the company that first brought modular dedicated theater seating to the Custom Installation industry is once again the first by introducing an exceptional quality theater recliner to the custom installation market at a competitive price.
Acoustic Innovations, Inc. is excited to announce the addition the new BridgePointe theater recliner, priced at under $1000. Debuting at the CEDIA Expo in Indianapolis, September 5 -7, 2003, the "BridgePointe" offers a rare combination of quality, comfort and affordability, thus extending its reach beyond dedicated personal home theaters and into the much larger market of media rooms posing as "home theaters".

BridgePointe luxury theater recliners boast a number of innovative attributes never before possible at such a modest price point. Using a popular "Club chair" styling and featuring a proprietary recline mechanism that allows for a factory adjustable mid -recline position, the BridgePointe has been optimized for both long -term comfort as well as ideal movie -viewing sightlines. The result is a theater recliner whose full recline position only requires 6 inches of wall clearance, and a total length of only 58 inches - as much as a full foot shorter than other "club chair" style theater seats on the market.

Bill Johnson, who recently joined Acoustic Innovations as VP Sales & Marketing, recalls the vision that gave birth to BridgePointe: "We talked to some of our key dealer accounts, and they made it clear that they didn't want to necessarily offer their clients mass -production furniture which at first blush seemed like nothing more than recliners with cup holders. Yet they also made it clear they needed an entry -level price point chair to help them upsell to higher quality and more profitable customizable theater seating. Our challenge was to build a quality, bench -made theater seat using our US manufacturing facility to complete with these mass -produced "furniture products". We needed a new cost -effective theater chair that interior designers would fall in love with, that dealers could be proud to display on their showroom floors, and that clients would consider incredibly comfortable. With BridgePointe, we have definitely met all of these goals!"

BridgePointe also addresses another area of concern amongst the custom installation industry - competing against furniture stores. Rick Schuett, Executive VP added, "As with all of our theater seating, BridgePointe will only be sold through the custom installation channel. What most dealers don't understand is that the majority of so -called "theater -seating manufacturers" are nothing more than distributors re -selling another furniture manufacturer's products. Several of these furniture manufacturers are now selling theater seating direct to furniture stores, in some cases offering the same models eventually sold to custom installers to consumers, often at much lower prices. Additionally, some theater seating companies that have products made specifically for them have also recently decided to start selling direct to furniture stores. Acoustic Innovations is unique in that we are the ONLY home theater seating company that completely owns and manages a facility dedicated to producing our own theater -seating products. Our dealer accounts don't have to worry about the manufacturer going around them and selling to furniture stores because we ARE the manufacturer!"

BridgePointe boasts all the structural attributes and construction methods of the finest high -end furniture, such as hinge leaf spring assemblies with a proprietary weight distribution system; multi -density/multi -layer low -memory fire retardant seat cushioning materials, industrial grade metal reinforcement at all critical stress points, kiln -dried solid oak hardwood framing, and a new "floatation" seat back cushioning system with woven fiber matrix back -contouring technology. Starting at a suggest retail price of $995 in "Sanibel" suede, BridgePointe is offered in a wide variety of current designer colors and a great selection of designer -grade fabrics, as well the finest Italian and Scandinavian leathers.

Unlike many club chair designs, BridgePointe allows for shared -arm and row configuration for space conservation and a true theater appearance. Acoustic Innovations has established a new pricing format that allows accounts to view pricing either by single chair, or priced in the most popular row configurations as well - making it even easier to rapidly quote prices without complicated math.

Jay Miller, President added, "BridgePointe changes everything. While other seating makers are looking to their existing O.E.M. mass producers or even overseas to meet this price point, we have found a way to build serious high -end furniture quality into an elegant theater seat that the specialty custom dealer can proudly offer against any product on the market. This is not just a recliner with cup holders in it. It is a purpose -built real theater seat, designed by the company who first brought modular theater seating to the custom installation industry back in 1995."

About Acoustic Innovations, Inc.

In their eleventh year, Acoustic Innovations, Inc. has grown from being the "pioneer" to becoming the leader and largest company in North America to design, manufacturer and install acoustically and aesthetically superior residential theaters solutions. The company is currently the only firm in the United States that owns their own facility dedicated 100% to the manufacturing of home theater seating sold exclusively through a network of custom installers and home theater retail locations. Explore the company's web site at www.acousticinnovations.com for more details. Digital photography of all Acoustic Innovations' products or key personnel are available by contacting Rhonda Meeks at Acoustic Innovations 800 -983 -6233, or direct email to her at RhondaM@Acousticinnovations.com

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