SONY LAUNCHES THIRD GENERATION AIBO ENTERTAINMENT ROBOT

Futuristic Floppy-Eared Canine Offers More Functionality and Utilitarian Features

SAN DIEGO, Calif., Sept. 4, 2003 - Entertainment Robot America (ERA), the division of Sony Electronics Inc. (SEL) responsible for the iconic series of autonomous AIBOâ Entertainment Robots, announced today that it is delivering a highly -evolved, floppy -eared, third generation robotic dog. Available in pearlescent white, the newly designed, futuristic ERS -7 AIBO model provides the greatest degree of autonomous behavior and functionality to date. It features a faster CPU, a higher resolution camera and twice as much memory as its predecessors.


With an accompanying software application entitled AIBO MIND (on 32 MB Memory Stick® media bundled with the ERS -7), the ERS -7 will allow owners to interact with the robot in numerous ways. For example, AIBO enthusiasts will be able to enjoy interacting with a more fluid autonomous robot via voice and tactile touch sensors, along with the ability to remotely access the robot and retrieve digital images on their PC via e -mail commands or an Internet browser (PC Wi -Fi connection required).

Additionally, later this year ERA will make available a new tool for the ERS -7 entitled AIBO Custom Manager (ACM). With ACM, owners will be able to add new content, via the Web, to their AIBO Mind Memory Stick media allowing them to personalize their ERS -7.

"This latest generation design is a result of significant evolutionary advancements in robotic hardware and software, as well as our analysis of what people want most in an Entertainment Robot," said Victor Matsuda ERA's vice president.

The ERS -7 model will also feature Illume -Face, an innovative LED face panel that provides a new way for the robot to express its feelings, emotions and current conditions.

In addition to increased voice recognition capabilities, which allow the robot to understand approximately180 voice commands, the new model comes equipped with a newly developed visual pattern recognition technology so it can identify 15 credit card sized AIBO Cards that issue commands, change settings and modes. Furthermore, with this technology, the ERS -7 is able to find its Energy Station and recharge itself when its battery runs low. Additionally, the latest AIBO robot has been equipped with three new infrared distance sensors - - two located in its snout and a new edge detection sensor installed in its chest. With the robot's infrared sensor located in its snout AIBO will be able to better negotiate its environment, avoiding walls and solid obstacles. Further, with AIBO's edge detection sensor the robot's ability to detect an edge will be greatly improved reducing the risk of it falling off steep heights.

The new model, which has built -in wireless LAN connectivity, carries a manufacturer's suggested retail price of $1,599 and includes AIBO MIND software, a recharging Energy Station, one battery, a set of 15 AIBO Cards, an AIBOne (a new toy bone that AIBO can chase and retrieve for fun), AIBO's favorite pink ball, and the WLAN Manager CD -ROM software. The ERS -7 will be available, in early November (pre -orders begin on October 10), at the Sony Style Stores (New York, San Francisco and Orange County), the Sony Gallery (Chicago), and online at www.us.aibo.com.

Sony Entertainment Robot America will also be releasing an updated version of its freely -available OPEN -R software development kit (SDK) for the ERS -7, allowing for the development of customized software for the new robot. A public beta release of this SDK will be available at shipping time, with the complete release planned for February 2004. More information about the SDK is available online at http://www.sony.net/openr/.

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