IPRO Announces the Expansion of its Administrative Team

The group created two new positions within its executive committee, increasing the entire group's versatility within the rapidly evolving consumer electronics market.

HOLLYWOOD, FL, September 2, 2003 - The Independent Professional Representatives Organization (IPRO) announced the expansion of its administrative staff in an effort to increase efficiency and responsiveness to its members. The group created two new positions within its executive committee, increasing the entire group's versatility within the rapidly evolving consumer electronics market.


"In order for IPRO to continue being of greatest service to its membership, we must take time now to define what's necessary for us in order to achieve longevity," said Andrew Ard, president of IPRO. "Each executive committee member plays an essential role in planning and executing the success of the organization; therefore, the expansion of officer duties is a clear signal of IPRO's commitment to continue being the manufacturer representatives' best resource, forum and advocate for managing their position, contemporary effectiveness and professionalism within the specialty and custom electronics industry."

The organization's two new positions are Association Business Manager (ABM) and Association Public Relations Manager (APRM). Marketing Matters under the lead of Coleen Sterns, assumes the role of Association Public Relations Manager and Ray Wright, one of IPRO's founding members and one of its greatest advocates as well as past president fills the role of Association Business Manager. The ABM will be responsible for building ongoing member and manufacturer relationships, including the daily advocacy of IPRO on an interpersonal level. The APRM will be responsible for managing IPRO's image and building public awareness via media relations and industry -wide public relations efforts, as well as coordinating key events such as the Annual IPRO Conference.

The IPRO Executive Committee (Ex -comm) conformed of the President, Vice -President, Secretary, Treasurer, Past President, One selected Board Member, the ABM and APRM has also been expanded to better implement the organization's short -term as well as its mid to long -term growth plans.

The President will be responsible for coordinating the association's efforts, completing agendas and timelines, as well as managing the IPRO web site and promoting the organization's vision and mission overall. The Vice -President holds a key advocacy position and will work directly with the Ex -comm member handling membership services. The VP is also responsible for the design and implementation of IPRO industry events and conferences. In turn, the Secretary maintains minutes and is chiefly responsible for keeping membership records, as consistent with IPRO's policies and in coordination with the Treasurer. The Treasurer, in addition to accurate record keeping, collection of IPRO revenue and dispensing of payment of IPRO obligations, will maintain the budget for IPRO events and conferences. The Ex -Comm Board Member will increase advocacy and membership efforts, as well as serve in liaison to other Board Members and IPRO members to ensure the Ex -comm is responding to the needs of the association. Also, the Ex -Comm Board Member will have oversight of the Membership Committee. Each Ex -comm member and each of the remaining Board Members will provide oversight of future committees. The Past President will lead the Ethics Advisory Board (consisting of three Past Presidents), which will maintain consistency in IPRO practices and the bylaws process.

About IPRO

IPRO is the manufacturer representatives' best resource, forum and advocate for managing their position, contemporary effectiveness and professionalism within the specialty and custom electronics industry. IPRO was founded in 1988 to promote the sales and marketing by independent manufacturer's representatives of specialty audio/video products through ethics of professionalism, communications, and the active pursuit of common goals and interests for the benefit of the membership and the audio/video industry. IPRO works closely with organizations such as ERA (Electronics Representatives Association Int'l.), PARA (Professional Audio Video Retailers Association), CEDIA (Custom Electronic Design and Installation Association), CEA (Consumer Electronics Association), EH Publishing, producers of the EH Expo and MERA (Mobile Electronics Retailers Association) to spread and promote high standards of professionalism through education, ethics, and mentoring.

For more information or to inquire about eligibility to join IPRO, please contact Coleen Sterns at (800) 420 -4268 or coleen@avreps.org.

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