JL Audio Sets Its Sights on the Home Audio Market

Carl Kennedy to Lead New Division

Miramar, FL - Perfecting audio designs for the automotive environment has laid the groundwork for JL Audio to take the next step in the company¹s evolution. The company has officially announced plans to expand into the home -entertainment arena with a line of high -performance loudspeaker systems expected to roll out in 2004.

According to Andy Oxenhorn, President of JL Audio, "Expanding into the home audio market is a natural evolution for JL Audio. Our engineering team, led by JL Audio¹s founder Lucio Proni, is very experienced and fully capable of taking this challenge on. We will be creative and capable of delivering solutions that make sense in today's home -entertainment market."

Chosen to lead the direction of this new division is Carl Kennedy who joined the company on July 21st as Director of Home Products. Kennedy¹s career includes experience in the entertainment, pro -audio and consumer -electronics industries. Most recently, Kennedy was with Miller & Kreisel Sound Corporation. During his four years with M&K, Kennedy held various management positions, including that of General Manager, and was responsible for the overall operations of the company, worldwide sales and marketing initiatives and the national training program.

Continuing, Oxenhorn said, "Choosing the right individual to lead us in this new direction was paramount. Carl Kennedy's vast experience, technical knowledge and passion for product quality and dealer education will be key to our success in this venture."

As Kennedy takes the helm of the new home audio division, he will be responsible for developing a global sales and marketing strategy, cultivating new retailer relationships and guiding product development in combination with JL Audio's engineering team. Commenting on his recent appointment, Kennedy said, "JL Audio's core business values and engineering focus will allow us to deliver a line of solutions -based products that will make a big splash in the market. I'm absolutely thrilled at the opportunity to lead this new effort."

Headquartered in Miramar, Florida, JL Audio has been manufacturing award -winning aftermarket autosound components since the late 1980s. JL Audio products are sold exclusively through specialty retailers throughout the U.S.A. and are distributed in fifty -eight countries around the world. Recipient of numerous awards and accolades, JL Audio was recently voted the #1 overall car audio company for the fifth year in a row by Inside Track. JL Audio loudspeakers, amplifiers and subwoofers have been awarded eleven U.S. patents for innovative automotive audio technology.

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