Part of its Digital Living Initiative
CompUSA, one of the nation's largest retailers and resellers of technology, has signed an agreement to feature integrated security and home automation products from HAI, a leading manufacturer in the home control industry since 1985, as part of its Digital Living initiative.
Digital Living is an interactive model of home living space where consumers can experience the latest home control technology. From integrating a home's lighting, appliances, and audio/video to regulating temperatures and security settings, the CompUSA Digital Living Center illustrates how to network, control and monitor a home from virtually anywhere.
"We sell a lot of PCs, but PC's don't make us any money. It's not a growth business," said Larry Mondry, CompUSA Stores President in a recent interview with the Dallas Morning News. "All that does is give us the opportunity to sell something else." According to the Dallas Morning News, "The something else he has in mind is home automation equipment."
HAI's award -winning security and automation products were chosen by CompUSA for Digital Living, in part, because the company has a track record of reliable, affordable, and easy -to -operate products. Additionally, the systems can be expanded with other components such as audio/video, appliance, and home entertainment controls.
"Our market research has taught us the customer's biggest problem with this or any other new technology is that they can be intimidated by it," comments Brian Woods, CompUSA's Vice President of Technology Services. "We decided to combine the use of our Technical Services division, which employs some 2,500 certified technicians across the country, to potentially install and teach our customers how to use what we sold them. We're not just trying to move products; we want to educate our customers and sell them applications that will improve their lifestyle."
HAI President, Jay McLellan, concurs, "Home control technology has evolved over the last 20 years as a very reliable, affordable means of tying together systems that are, for the most part, already in the home. With exposure through CompUSA's Digital Living Centers, consumers will become more aware of how these products can enhance the comfort, convenience, safety, and value of their homes."
The first Digital Living Center was opened in August of 2002 in Plano, Texas, a suburb of Dallas. CompUSA has reported plans to expand to other markets where it currently operates over 200 stores.
CompUSA Inc. (compusa.com) is one of the nation's leading retailers and resellers of technology and related products and services. CompUSA currently operates over 225 CompUSA stores in 90 major metropolitan markets across the United States serving retail and corporate customers. CompUSA's focus on the home integration industry lead to the development of their Digital Living Program. Digital Living's mission is to sell, install, service and support cutting edge products that simplify today's digital lifestyle. With Service Centers at each of their retail locations nationwide, CompUSA has 2600 certified technicians, 400 vehicles and a world -class National Depot Center that provides high -quality, cost -effective services to both business and consumer clientele.
About HAI (Home Automation, Inc.)
HAI (www.homeauto.com) is a privately held manufacturer of integrated automation and security products for residential and commercial use. Incorporated in 1985, HAI has developed a full line of award -winning automation products, including three different automation controllers, communicating programmable thermostats, and software that allows access and control of an automation system over the Internet. All products are sold through HAI's worldwide network of Distribution Partners and installed by over 1000 trained dealers.