For Immediate Release

Contact:
Elizabeth Parks
eparks@parksassociates.com
www.parksassociates.com 

The Digital Millennium to Transform Homes and Lifestyles

July 9, 1999, Dallas- Mark your calendar! Parks Associates' 12th annual conference -FORUM99: Defining the Digital Millennium - will be October 25 - 27 at the Westin Mission Hills in Palm Springs, CA. FORUM99 is the only conference providing a complete, cross-category perspective about emerging and potential business opportunities for the home electronics and service markets. Conference sessions will address current activities, trends, and innovations, as well as future projections by industry leaders in the following areas:

Home Infrastructure: Networks and Gateways
PCs and Peripherals: Continuing Evolution
Entertainment: New Equipment, Opportunities, and Risks
Home Control and Services: Surfing the Network Wave
Security and Safety: Beyond the Burglar Alert
Energy Management: Utility Competition and the Homeowner
Information Appliances (Internet Anywhere): Extending the Information Revolution
Communications: Seizing Opportunity from the Love/Hate Relationship of Consumers and Their Phones
Builders: A Niche Market with Goliath Impact
Home Dwellers: What Do They Want and Why They Purchase
Distribution: Changing Retail and Installer Business Models.

Among all of these areas, the role of the Internet is a constant theme and its impact is truly cross-category. However, there remain fundamental industry evolution issues which will be addressed at FORUM99. Most important to attendees, Forum will offer sessions on the "state-of-the-consumer-mind," information critical to those companies marketing to tomorrow's digital consumer.

Forum also provides participants the ideal platform for showcasing innovations. Co-located this year with the EIA/CEMA Fall Conference, Forum offers its largest-ever opportunity to demonstrate new products and services to industry, government, and financial leaders. Attend Forum to learn new ideas and facts from speakers and your cross-industry peers in the cable, telecommunications, Internet, security, energy utility, and home networking industries.

For more information about sponsoring the event or attending, please visit our Web site at www.parksassociates.com , contact Steve Harvey or Elizabeth Parks at 972-490-1113, or email harvey@parksassociates.com .

About Parks Associates:
Parks Associates is a Dallas, Texas-based market research firm specializing in emerging technologies and services for the home. Founded in 1986, Parks Associates provides primary and secondary research on home systems, in-home networks, home security, consumer electronics, telecommunications, Internet service, energy utility, and subscription TV industries. Parks Associates' clients include both Fortune 500 companies and small start-ups. Parks Associates' services include syndicated reports, multi-client studies, custom consulting, workshops, and conferences.