FOR IMMEDIATE RELEASE

For more information, contact:
Lawrence Becker
Director of Internet Publishing
(804) 817-1000

Crutchfield announces website redesign

Highlights: New navigation and directory structure allow easier access to over 180 car stereo and audio/video documents The only authorized web source for many home and car stereo brands Easier shopping for car stereo; enter vehicle make and model, get direct links to all fittable stereos and speakers

Moving to further consolidate its position as the leading Internet destination for consumer electronics, Crutchfield Corporation today announced it had completed its most significant website redesign and enhancement project to date.

"Positive reviews in major publications such as Forbes and U.S. News and World Report contributed to a dramatic increase in traffic to our site," said Lawrence Becker, Director of Internet Publishing. "We realized this was an ideal time to roll out enhancements to our site. We've reworked hundreds of pages, added new features and navigation aids, and added more manpower to our e-mail response team."

Improvements in site navigation and a new site directory allow consumers to quickly gather detailed information from over 180 articles covering home audio, car stereo, video and home theater subjects. Shopping is easier too; users can search for a specific component, view offerings from a single brand or view all models from all the brands Crutchfield carries. And customers with questions can work one-on-one with the company's experienced Sales Advisors via phone or e-mail.

Highlighting the fact that Crutchfield is one of the few companies (and in many cases, the only company) granted permission to sell the brands it does over the Internet, the company now prominently displays an "Authorized Internet Retailer" seal. This seal reassures consumers the components they purchase will come with a complete and valid manufacturer's warranty, and entitle the customer to the unique post-sale support Crutchfield provides.

Consumers looking to replace or upgrade their car stereo systems will now find it easier than ever to get the information and products they need. Entering their vehicle's make and model leads directly to a listing of the stereo products guaranteed to fit. These include in-dash receivers, front and rear speakers, and custom kick panel enclosures. Custom connectors or brackets needed to install the components are typically included with a customer's order automatically at no extra charge. The package then arrives at the customer's home within two business days.

Crutchfield Corporation is the leading catalog and Internet retailer of consumer audio and video components. The company's website, www.crutchfield.com, consistently ranks number one for consumer electronics in the independent BizRate® survey of online shoppers. Founded in 1974, the company mails over 25 million catalogs a year and serves over two million customers throughout the United States.

Ninai Koplan
Marketing Dept Crutchfield Corp
ninai@crutchfield.com 
www.crutchfield.com 
804-817-1000, Ext. 2305 Fax: 804-817-1010