Utilizing its internal digital content network, the Columbus Zoo and Aquarium’s staff has found it easier to connect with visitors and share relevant and interesting information.

Keeping It Green: Columbus Zoo and Aquarium Installs Peerless-AV® Xtreme™ Displays

Contributed by | Peerless-AV


The Challenge

In mid-2014, the Columbus Zoo and Aquarium embarked on a project with Peerless-AV® to revamp the facility’s signage. A well-known, non-profit organization welcoming approximately 2.2 million guests annually, the zoo was relying on static wayfinding signage and a handful of flatscreen TVs showcasing videos via the zoo’s internal digital content network.

In hopes of enhancing visitor experience, the Columbus Zoo and Aquarium sought out a rugged, reliable, and weatherproof solution to keep guests informed on zoo and aquarium updates, events, and severe weather warnings. With 10,000 animals representing 600 species spread across the facility’s six regions – Australia and the Islands, Congo Expedition, Shores, Asia Quest, North America, and Heart of Africa – preservation of the natural habitat that each region emulates was key.

This conservation-minded organization also hoped to reduce the use of printed materials to assist in keeping the environment green. Located in Powell, Ohio, the Columbus Zoo and Aquarium faces a multitude of weather challenges, including snow, ice, moisture, bright sun and humidity. Open 363 days of the year, the Columbus Zoo and Aquarium remains a visitor attraction even during winter months with its annual holiday lights display. As such, the zoo and aquarium needed a solution offering clarity and outdoor capabilities.

The Solution - Peerless-AV® Xtreme™ Displays

With Peerless-AV®’s track record in the industry, the Columbus Zoo and Aquarium turned to the company for its Xtreme™ Displays. The Display’s patented design completely seals all components, including cable entry, against outdoor conditions such as rain, snow, sleet, dust, insects, and even pressure washing. With outstanding picture clarity and accessibility, the Xtreme™ Displays provide ease of serviceability. With no fans or filters, the cost of maintenance is greatly reduced as well.

Strategically located where they will be most visible to visitors, the Columbus Zoo and Aquarium decided to install displays at the front gate entrance of the zoo, in the special events area, in guest services, as well as at the entrance of each region. Peerless- AV®’s Xtreme™ Displays allow the facility to reach its visitors more clearly and efficiently.

The Results

Installation of the 39 Xtreme™ Displays began in May 2014 and will be ongoing throughout the end of the year. With over a quarter of the displays currently installed, the Columbus Zoo and Aquarium has been able to further enhance its dynamic property. The zoo and aquarium holds numerous after- hours events as well as interactive programs throughout its business hours. With the Xtreme™ Displays, visitors are consistently provided with updated and informative content. Utilizing its internal digital content network, the Columbus Zoo and Aquarium’s staff has found it easier to connect with visitors and share relevant and interesting information via the Xtreme™ Displays.

With its initial success, the Columbus Zoo and Aquarium plans to continue providing an enhanced experience for its visitors with weather warnings and ride information shared via additional Peerless-AV® digital signage solutions.

“As a dynamic property with shows, talks, and events occurring year round, we needed a solution that would help us further promote these activities, while maintaining the true essence and habitat of the zoo and aquarium,” said Gregg Oosterbaan, VP, Technology, Columbus Zoo and Aquarium. “With Peerless- AV®, we were able to install a non-intrusive solution that required very little maintenance on our end, and afforded us the ability to share information in an exciting way. We can’t wait to continue the installation and add even more signage.”


About Peerless-AV 

Peerless-AV, a Peerless Industries, Inc. company, is a leading designer, manufacturer and distributor of Made-in-the-USA audiovisual mounting, accessory and digital content delivery solutions as well as the industry’s first fully sealed outdoor TVs for commercial and residential applications. The company’s innovative AV products span off-the-shelf, commercial and custom flat panel, projector and tablet mounts as well as cables, AV carts and stands, medical carts and stands, AV racks, AV furniture and a wide range of other accessories. The Peerless Technology Division specializes in wireless, kiosk, touch, digital audio and connectivity technologies that simplify today’s complex digital equipment installations. Peerless-AV manufactures over 3,600 products that serve original equipment manufacturers, commercial integrators and consumer retailers in 22 vertical markets through direct sales representatives and authorized distribution. For more information, visit www.peerless-av.com.

Comments (0)

This post does not have any comments. Be the first to leave a comment below.

Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

C1M1 offers a truly significant reduction in transmission time in comparison to other communicators that rely on dial capture or data bus decoding. This can result in quicker response time to emergency situations which could save lives and assets. By providing both IP and cellular pathways, C1M1 provides the reliability installers are looking for in an alarm communicator. C1M1 eliminates port forwarding and extra fees for remote access. Installers can remotely upload/download programming changes to M1 controls over IP or cellular using ElkRP2. Consumers can control the M1 remotely via the free ElkLink mobile app and web portal, as well as eKeypad and M1 Touch Pro apps. Other IP-based software and interface partners can connect to the M1 control over the local network through C1M1. C1M1 also provides email/text notifications for arm, disarm, and alarm events. ELK-C1M14GSM supports GSM (AT&T/T-Mobile) networks and ELK-C1M1CDMA supports CDMA (Verizon) networks.