To combat this onslaught of mediocrity, we all need to remind our customers how much enjoyment quality AV gear can provide.
Brands That Communicate Win
Paul DiComo and Al Ballard | CE-Marketing Pros
The most successful brands regularly keep in touch and stay top of mind with their customers (end-users and channel partners) via blogs, newsletters and social media. With the advent of new Google search algorithms that reward content and consumer engagement, the stakes are higher than ever before. (See our blog on this topic.) To strengthen your brand and grow your business you need to keep in touch with your customer base – the right way. Read on and we will show you how.
Your Most Valuable Assets
We would argue that your existing and past customers are among your most valuable assets. Yes, right up there with your inventory, technologies and employees. These are people who have plunked down hard earned money to buy from you. Presumably they are happy with your brand or store and your products. You can leverage that happiness to sell them more stuff and at the same time build an army of advocates who will bring more customers to your brand.
Contact is the Key
The key is to stay in contact on a regular basis through email, social media and yes even old-fashioned snail mail. We see a number of CE companies using email and social media for customer outreach but it is almost always company propaganda – new products, new reviews, technology gibberish, etc. Nobody likes to feel like they’re being “sold to” but most brand-to-customer communication vehicles are purely propaganda - boring to everyone but you, and easy to tune out. But people will read content that informs, educates and entertains. Mix that sort of material into your communication vehicles and customers will be more likely to read your propaganda.
The Future of Our Industry is at Stake
A Perfect Example
Who Has the Time?
Paul DiComo and Al Ballard are former Polk Audio and Definitive Technology marketing executives whose new company, CE Marketing Pros, helps CE companies market more effectively and stand out from the competition in a crowded and confusing marketplace.
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