Many of the brave and the pioneers that jumped in early on and rightfully so, are beginning to find themselves in the position where their Digital Signage system is perhaps antiquated, their operational costs are higher than expected, they’ve fallen out with the solutions provider, the software is no longer supported, system features are falling behind newer solutions or advancing technologies that are continually evolving, etc… the list is endless.

Digital Signage – The Next Generation

Kevin Goldsmith | PingHD

Although still new to many, Digital Signage has been around for quite some time now.  Just like in urban regeneration projects that make use of “brown field” land there is a growing pool of opportunity for second generation digital signage projects.  This is an unquestionable sign that the Digital Signage industry is maturing.

Many of the brave and the pioneers that jumped in early on and rightfully so, are beginning to find themselves in the position where their Digital Signage system is perhaps antiquated, their operational costs are higher than expected, they’ve fallen out with the solutions provider, the software is no longer supported, system features are falling behind newer solutions or advancing technologies that are continually evolving, etc… the list is endless.

So what do they do?  They’ve already made significant capital investment in the deployment of their existing network and infrastructure. Hopefully they didn’t buy proprietary hardware. When you break it down there are many components that make up a Digital Signage network and in many instances most of those components are transferable.  Screens, Media Players, Servers (maybe, if SaaS is not being used), Content Management Software, Networking, Video Distribution (maybe) and various value added services like content design, support etc…

In most cases the problem can be easily remedied and alternative solutions can be implemented painlessly using most if not all of the existing screen and media player hardware by making a simple content management software change.

At Ping HD, we are seeing a significant growth in second generation projects where we are converting customers over to our solutions.  More recently coolgreens, a healthy alternative to casual dining with 5 restaurants located in the Oklahoma City, OK area are the latest company to move to Ping HD.

Just months after implementing a Digital Signage solution, coolgreens took the commercial decision to migrate away from their initial solution provider because of the unforeseen challenges in content management, operational costs and support.  This is a perfect example where coolgreens could utilize everything that has already been purchased while allowing Ping HD to cost effectively change out the software and provide a fresh new content look.

Mike Gent, Retail Development Consultant - coolgreens adds “After an expensive and very frustrating initial foray into the digital menu realm, coolgreens was fortunate to partner with Ping HD and establish a menu system that fulfilled our original expectations and much more...

coolgreens has five operating fast/casual restaurants and extensive expansion plans that demand a digital menu system that can be controlled and managed from a single source; Ping HD provided that without any complicated systems or interfaces. The most critical aspect of our choice of Ping HD is their ability to convert our existing hardware to their platform without any added hardware costs. Those savings alone, allowed coolgreens to expand its digital menu system. The annual costs of managing our digital menus will be substantially less than the original vendor.


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