The real estate market in a megacity like São Paulo, Brazil, has a strong competitive trend. Consumers compare among the latest launched condos in their favorite locations, searching for the ideal new home. The final price of the apartment or house depends mainly of two factors: size (useful area) and location. But, one can say that the medium price by square feet tends to be the same, despite some differences in constructive details. In this competitive scenario, the inclusion of Home Automation as a new attribute to a real state product distinguishes it from others. So, builders and investors may gain in sales speedy, improve their margins and associate an innovative image to their venture. Assuming that hypothesis, the creators of a new condo located in an emergent area of the city decided to contract a System Integrator office to design a special project, including several technological solutions rarely finded in the neighborhood. And, more than this, determined to build a “model apartment” in order to show all this stuff working in a real situation. This temporary “showroom” would run next to the sales stand.

An Experiment In Home Automation Creative Use of Home Automation Resources and the Creation of an In

Jose Roberto Muratori

An Experiment In Home Automation
Creative Use of Home Automation Resources and the Creation of an Interactive Video Stimulates Sales of New Condo

Author: Jose Roberto Muratori, Brazilian Home Automation Association

The real estate market in a megacity like São Paulo, Brazil, has a strong competitive trend. Consumers compare among the latest launched condos in their favorite locations, searching for the ideal new home. The final price of the apartment or house depends mainly of two factors: size (useful area) and location. But, one can say that the medium price by square feet tends to be the same, despite some differences in constructive details.

In this competitive scenario, the inclusion of Home Automation as a new attribute to a real state product distinguishes it from others. So, builders and investors may gain in sales speedy, improve their margins and associate an innovative image to their venture.

Assuming that hypothesis, the creators of a new condo located in an emergent area of the city decided to contract a System Integrator office to design a special project, including several technological solutions rarely finded in the neighborhood. And, more than this, determined to build a “model apartment” in order to show all this stuff working in a real situation. This temporary “showroom” would run next to the sales stand.

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A detected difficulty was to prepare adequately the sales people, not habituated in their daily routine with Home Automation, to demonstrate accurately  the operation of the model apartment. So, the Integrator and the marketing people decided to prepare a video presentation where an actress welcomed visitors and invited them to understand all details of the installed automation.

But this wasn´t a normal video; it was an interactive video. Some actions of the actress  displayed in the LCD monitor of the Home Theater were sinchronized with “real” actions started by the automation system. This way, the visitors had an outstanding experience while walking by the apartment, being aware of automated functions like: changing of lightining scenes,  drapes opening and closing, volume of music shifting, air conditioning starting  and stopping, real time images from internal cameras among others. And , a very special feature was that the sales agent need only to push a button to start all the operation, in an extremelly easy procedure.

The reaction of the visitors was a mixture of surprise and delight. Comparison with other “normal” apartments in the surroundings were inevitable, with remarkable advantage to this “automated” showroom. This favourable comparison reflected in the sales performance, far above the competitors.

The diagram shows all the technological possibilities included in the project of the Practical Life Campo Belo (the name of the enterprise). Among the available features, we stand out:

 

  • automation centralized system (Bticino MyHome brand) that takes care of lightining, drapes, electric lock (with bimetric recognition), garden watering, air conditioning
  • fixed wall mounted touchscreen panel
  • central vaccum system
  • multiroom / multizone ambient sound
  • smoke and gas detectors
  • conectivity central (for data/voice/image systems)
  • universal remote control with customated touchscreen

 

Practical Life Campo Belo is a 16 floor building with 4 apartments in each floor being constructed in the South Zone of Sao Paulo, Brazil.


The official website contains the mentioned video and can be acessed in this link  http://www.practical.com.br/campobelo.

 

Author:

Jose Roberto Muratori, engineer, system integrator, co-founder of AURESIDE, the Brazilian Home Automation Association


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