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Most people don’t think about their home Wi-Fi router unless they are (A) installing it, or (B) undergoing severe digital withdrawal because the Internet is down and they need to hit reset.
But Google wants you to think about its new OnHub home Wi-Fi router all the time. The Mountain View tech giant designed OnHub to be proudly displayed out in the open next to your kid’s photos, not hidden in a dark, dusty spot under a desk.
Is that a reason to spend $199 on an OnHub, which goes on sale online Monday, if you don’t need a new router? Probably not. But if you are looking to upgrade a worn-out device, Google’s first entry into the router race is a compelling choice.
Not to be overlooked, the OnHub is also Google’s answer to Apple’s equally designer-friendly AirPort Extreme Base Station. With both companies battling for an early lead in the emerging market for smart-home devices, having a router that’s the center of it all could become a key beachhead.